01 / brand.grow()
Give your brand a goal.
Let your agent get to work.
Create the next campaign, keep social moving, maintain your content and carry the brand forward with the context, tools and permissions your agent needs.
~/stfu
>Run STFU's marketing this month.
Run STFU's marketing this month.
Focus on qualified app installs.
Keep the total operating spend within $300.
Follow my existing rules.
Send a Friday recap.
brand.grow({ objective: "app installs", budget: 300 })
brand.campaign() ✓
brand.grow() ✓
brand.analyze() ✓
brand.report() ready
…
Keep the work moving
Goal, budget and permissions in. Campaigns, pages, social and a Friday recap out. Media bills to the connected ad account. The $300 is the Branding.cool operating envelope.
Later that month
Friend challenges are live.
Homepage, launch graphic and social queue update. The FAQ waits for approval.
Report
Shipped
7
Operating used
$146.20 of $300
Media
Billed to connected accounts
Waiting
1 approval
Next
Blocker comparison page
What your agent can handle
Social
Keep your socials moving.
A week of STFU posts, with graphics, under existing rules.
Draft, scheduled, or published. Accurately.
Ads
Create the ad. Match the destination.
Three friend-challenge directions and a matching page.
Creative prepared. Media bills to the ad account.
SEO
Keep your best content working.
The strongest page is refreshed with approved facts.
Published, distributed, then observed. Not claimed as a lift.
Brand management
Change it once. Keep the brand consistent.
Friend challenges go live. Affected surfaces update together.
Less rebriefing. The next job already knows the brand.
Your brand stays the same brand
A product fact changes once. The surfaces that depend on it update together. Work that needs a human stays waiting.
Start with the brand you already have
Connect the brand. Set the first job. Your agent works inside the rules you already approved.
- Keep social moving
- Prepare ad creative
- Refresh the best page
- Change one fact